Borosil Glass Works Ltd supports Inspire Institute of Sport and athletes
In a first-of-its-kind association, Borosil Glass Works Ltd., India’s leading glassware brand joined hands with the Inspire Institute of Sport (IIS) in their quest to help Indian athletes achieve their Olympic dreams. Borosil has been supporting IIS during the current Olympic cycle (2017-2020) and was one of the first corporate partners of the state-of-art sports training facility which was recently inaugurated in Vijayanagar, Karnataka.
The partnership with IIS will also see Borosil pilot their campaign to increase awareness among young athletes about the dangers of plastic for their health and the environment. They will champion this cause by making IIS a plastic-free zone. Borosil will provide over 200 athletes based out of the sprawling 42-acre campus with their Hydra range of products to ensure the athletes stay healthy and well hydrated. They will also equip the institute with products in areas like water coolers and the cafeteria like juicers and sandwich makers. These are high food-grade quality stainless steel and glass products which are safe and healthy for the athletes as well as the environment.
Commenting on this association Mr. Shreevar Kheruka, Managing Director, Borosil Glass Works Ltd. said, “We are extremely delighted to be associated with the Inspire Institute of Sport (IIS). IIS is championing a great cause towards building future Olympic Stars from India and we have been part of this exciting journey having shared their vision for the last two years. The outcome of their hard work can be seen at IIS’ amazing facility. Our brand’s core promise of performance applies to athletes as well and we are extremely proud of our Indian athletes who show tremendous grit and determination on the playing field. We would like to see India’s growth in stature as a sporting nation reflecting in its glory at the Olympic Games in Tokyo and beyond.”
This is Borosil’s second significant alliance with Indian sports in addition to their recently announced long-term partnership with the Indian Olympic Association (IOA) as official hydration partners for the Indian contingent at the 18th Asian Games Jakarta-Palembang as well as other key events including the upcoming Youth Olympic Games in October.
Welcoming Borosil Glass Works Ltd.’s support to the IIS movement, Mr. Parth Jindal, Founder and Director, Inspire Institute of Sport, said, “It has been very encouraging to have Borosil extend their support to the Inspire Institute of Sport. As one of the first sponsor partners to believe in our vision for IIS, the Borosil team’s support was instrumental in helping us pursue this project and they have been an important part of the IIS family over the last two years. We are now happy to strengthen this relationship further through their presence at the institute.”