Bus advertising campaign for Men’s Hockey World Cup Bhubaneswar 2018 in London
(Adarsh Rout): Odisha government is promoting the Odisha Hockey Men’s World Cup Bhubaneswar 2018 and the exotic tourism in the state by putting posters on buses in London. ‘Odisha by Morning, Hockey by Evening’ is the campaign title. Odisha is known for ‘Cradle of Hockey’ in India with maximum number of players in the Indian hockey teams.
Odisha is the title partner of Odisha Hockey Men’s World Cup Bhubaneswar 2018 while Odisha Tourism is the host partner of the event.
“Bus advertising is a proven way of making an impact in a busy city like London. Reaching right across the capital from the centre to the airports, the iconic London buses are an excellent way for travel, sports and tourism outfits to reach busy city dwellers who might be planning their next escape. The buses provide the perfect urban backdrop to offset the captivating natural beauty of Odisha,” said by Vishal Dev, IAS, commissioner-cum-secretary to government, Sports & Youth Services Department and Odisha Tourism, government of Odisha