Bhubaneswar, Dec 8: Classic American brand Zippo today announced the sound trademark of its iconic windproof lighter.
Having infiltrated pop culture for over eight decades, appearing in over 2,000 movies, countless music videos, and held high at festivals and concerts, the Zippo lighter has won the hearts and minds of people the world over.
The Zippo lighter’s ‘click’ is now officially among the most recognizable sounds in the world.
Granted first in the United States, with other markets set to follow, the trademark has been awarded in recognition of Zippo’s careful manufacturing process which produces the highly distinctive sound, synonymous with the windproof lighter.
It joins an exclusive line-up of other trademarked sounds including The Hunger Games’ Mockingjay Whistle and famed MGM Lion roar, among others.
In 2018, Zippo continues to show up in all aspects of popular culture– most recently infiltrating the global phenomenon of ASMR (Autonomous Sensory Meridian Response). Characterized by soothing sounds and visuals, ASMR content has taken the world by storm, with YouTube inundated by videos of sensory evoking sounds.
From recordings of whispering voices and the heightened audio of everyday objects, to spine tingling ice crushingandstrokingof fluffy pillows.
Fans and collectors of the Zippo lighter have long realised the irresistible satisfaction of flicking open the lid and firing up the windproof flame.
With the Zippo windproof lighter showing up in ASMR content all across the world and to celebrate the trademark news, Zippo and BuzzFeed have partnered to explore the trend further.
Notably, BuzzFeed is the leading global tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people worldwide.